Discover Dimondale is a marketing and tourism campaign developed by the Dimondale Business Association.

The Dimondale Business Association is made up of business owners from Dimondale who were all seeking an organization to help promote and develop Dimondale, and to network amongst like minded individuals.

The Vision of the Dimondale Business Association is: To create an atmosphere in Downtown Dimondale which attracts residents and visitors to explore, enjoy, and ultimately shop at our stores.

The Mission of the Dimondale Business Association is: To pool our members’ experience, knowledge, and resources as we strive to sustain a vital business climate, promote positive economic growth and benefit the community as a whole.

Starting January of 2010, the Dimondale Business Association (DBA) began its mission of working, advocating, and providing networking for local businesses. The DBA is a grassroots organization led by volunteers with no paid staff. It exists exclusively to promote its members and the Dimondale community. After several failed attempts to organize business owners, the introduction of a successful Farmers’ Market downtown in 2008 provided a focus and an incentive for collaboration. With hundreds of customers, including many new visitors every Thursday during the market season, downtown Dimondale’s appeal as a destination was amplified and an opportunity was created for spotlighting its other offerings. Articles of Incorporation followed in 2010 and the Dimondale Business Association was born.

Since its inception, the DBA has stayed true to its mission and continued to grow its membership. With the development of a robust website and Facebook presence, and sponsorship of various community events, the DBA’s reputation has also expanded over the last decade. The Association’s signature event is an annual car show held in partnership with the Village of Dimondale and the RE Olds Chapter of the Oldsmobile Club of America. “Small Town, Big Engines” is held each June, on the Friday before Father’s Day. The Dimondale Business Association’s strategy is about connection – connecting business owners with other owners, with resources, with customers and with our community. Today, the DBA is firmly rooted in Dimondale’s progress with an eye toward its future success and prosperity.